The Guardian reports that its editor-in-chief, Alan Rusbridger, has delivered a riposte to Rupert Murdoch‘s campaign to introduce paywalls to newspaper websites, claiming that it could lead the industry to a “sleepwalk into oblivion.”
Delivering the 2010 Hugh Cudlipp lecture at London College of Communication today, Rusbridger said that universal charging for newspaper content on the internet would remove the industry from a digital revolution which is allowing news organisations to engage with their readers more than ever before.
Rusbridger described universal paywalls as “a hunch” and said that the newspaper industry would learn valuable lessons from trying different business models, including staying generally free while charging for specialist content or asking readers to pay on different platforms, such as mobile.
Last year Murdoch revealed that he would introduce charges for access to all his news websites, including the Times, Sunday Times and the News of the World by this summer. Last week the New York Times confirmed that it too would introduce a paywall to its website by 2011.
Rusbridger pointed out that News Corp has frequently used the price of news to attack rivals. “Murdoch, who has in his time flirted with free models and who has ruthlessly cut the price of his papers to below cost in order to win audiences or drive out competition (‘reach before revenue’, as it wasn’t called back when he slashed the price of the Times to as low as 10p), this same Rupert Murdoch is being very vocal in asserting that the reader must pay a proper sum for content – whether in print or digitally,” he said.