He has been an OPC member since 1993. He served as its President from 2012 to 2014, and served several times as a member of the board, as second and third Vice President and as Secretary. Serrill ran the awards judging panels for several years. He then became Editor of Dateline, the magazine distributed in conjunction with the annual awards dinner. He ran that publication for more than a decade, then returned last year to the job of organizing the awards panels.
Serrill previously served as Assistant Managing Editor at Bloomberg Markets magazine. Early in his career Serrill was the editor of two criminal justice publications underwritten by the Ford Foundation that were finalists for National Magazine Awards three times. In his 15 years as an Editor and Senior Writer for TIMEmagazine, he covered topics from the first Palestinian intifada to famine in Ethiopia. After leaving Time, he served as Assistant Managing Editor/International of Institutional Investor magazine, then as Asia and International Finance Editor of Business Week.