From The Nieman Lab: A growing economy, affluent readership, and international business are just a few of the reasons The New York Times is opening up a Portuguese-language site in 2013.
Foreign adventures seem to be in style for news companies these days, with newspapers and other media expanding their reach by opening up shop in new countries around the world.
On Monday, The New York Times announced it would launch a Portuguese-language site based in Brazil starting in 2013. This follows up the Times’ eastern expansion earlier this year with a Chinese-language edition. The setup in Sao Paulo will be similar to Beijing: The site will be a mix of translated articles from the Times and International Herald Tribune, alongside exclusive local content.